December 7th, 2011 by Alex F.
These videos are from a series called Toyota Auto-Biography.
The best part of these pieces are the seemingly unvarnished words used and stories told by the various Toyota owners. The improvisational and honest-seeming quality of the stories matched with tight animation is their best feature.
According to agency Saatchi & Saatchi:
“In July 2010, we launched a successful Facebook campaign, called ‘Toyota Auto-Biography,’ asking real owners to tell their favorite stories about their Toyotas. Next, we toured the country recording real owners telling their stories, then collaborated with artists, such as Julia Pott, to create each owner’s unique piece. The Toyota Auto-Biography shorts helped draw over 100,000 new fans to Toyota’s Facebook page. Since the campaign launch. over 14,000 owner stories have been posted.”
Here are two: