Media & Press

GLR on TV

Praise for Punching In

“A book that takes readers behind the scenes at some of the country’s best-known companies…”
– Washington Post

“Frankel reveals plenty of engaging material…Savor the reporting on offer.”
– Wall Street Journal

“Frankel skillfully captures what it feels like to be the seemingly invisible person facing the public…you’ll never look at the barista pouring your double, non-fact, soy vanilla latte the same way.”
– USA Today

“I see Alex Frankel as the Jane Goodall of the modern workplace jungle.”
– Po Bronson, author of What Should I Do With My Life?

Praise for Wordcraft

“Wordcraft is a rare peak inside organizations making enormous decisions about their identities and futures. Alex Frankel talks his way into situations most of us never see.”
– Chip Heath, author of Made to Stick

“Frankel offers an enlightening, engaging and entertaining glimpse behind the scenes of the brand-naming business.”
– Newsweek

“A thoughtful and engaging exploration of how companies and products get their names nowadays, as well as the function of brands in a global culture.”
– Wall Street Journal