About

Ground Level Research helps companies tell their stories.

As a research-oriented firm we use a three-part process that starts with understanding the area in which our clients conduct business, comparing that area to the greater commercial landscape, and then talking to and interviewing key people in and out of these two worlds. Ground + Level + Research yields the key insights so that we can create a meaningful and relevant story.

Once we have identified stories for and about clients, such tales then have a variety of applications. Some clients need to better understand themselves so as to know where to grow, other clients use stories about themselves to help attract new talent. Stories can also lend strong credibility and vibrant creativity to new ad campaigns, and serve as transparency-building behind-the-scenes views to outsiders. Deliverables produced by GLR include books and written documents as well as video and photography.

So what’s our story? Ground Level Research was founded by Alex Frankel. After writing books and feature articles about creative business practices at leading and innovative companies, Alex started applying journalistic research methods to assist companies. Alex is a former business writer, author, and contributor to Wired and Fast Company magazines. Alex has published two books about corporate culture and language: Wordcraft: The Art of Turning Little Words into Big Business and Punching In: One Man’s Undercover Adventures on the Front Lines of America’s Best-Known Companies. Alex has spoken to audiences worldwide, from Google in Mountain View to Unibanco in Sao Paulo.